![]() ![]() In March, lawmakers blasted the board for spending around HK$9 million (US$1.16) on a two-minute virtual fireworks countdown video meant to help Hong Kong “achieve global exposure. Bloomberg reported that the show’s popularity sent the shares of related media companies soaring.įinancial Secretary John Tsang announced during his annual budget speech earlier this year that he would be earmarking HK$765 million (US$98 million) to the tourism board to revive the flailing industry.Ĭoconuts has reached out to the tourism board to ask the value of the partnership with CJ ENM. Just last week, “Squid Game”-a Hunger Games-esque survival series-became the first Korean show to top Netflix US charts. The global traction of Korean dramas has seen unrivaled growth in recent years, with shows frequently topping streaming charts, and dubbed and subbed in languages from Hindi to Portuguese. ![]() “We anticipate competition for tourists will be intense once the pandemic is over, and the HKTB is therefore getting a head start to secure influential media partners for maintaining Hong Kong’s visibility,” Pang said. Tourism Commission, Hong Kong SAR - In order to maintain Hong Kongs position as the top destination city for visitors in Asia, the Government of the Hong Kong Special Administrative Region established the Tourism Commission in May 1999. ![]() Scenes will be filmed in Hong Kong when travel restrictions are eased, with the tourism board advising on “locations and the aspects of Hong Kong culture to be featured.”Ĭhairman of the Hong Kong Tourism Board Pang Yiu-kai said putting the city in the limelight will reinforce Hong Kong’s image as a tourist destination.
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